About

A team that’s been scaling mobile apps for over a decade.

We manage nine-figure budgets across every major mobile channel — ASO, Apple Search Ads, Google UAC, Meta, TikTok, and DSP. One discipline, done well.

Managed spend / year: $180M
Apps scaled: 240+
Installs acquired: 190M
Years in mobile UA: 9

Where we operate

Hubs in six cities across three regions.

London
Berlin
Barcelona
New York
Dubai
Singapore

What we believe

Numbers over slides

Decks are inputs, not outputs. Every recommendation ties back to CAC, LTV, and ROAS.

Ship weekly

Weekly creative cycles, weekly bid reviews, weekly retros. Anything slower compounds into stagnation.

Own your unit economics

We hand back a model your team can run, not a dependency. Independence by design.

The team

Alex Romanov

Managing Partner · Growth

Jasmine Wu

Head of Paid Social

Omar El-Shamy

Head of ASO

Nora Linden

Creative Director

Daniil Petrov

Head of UAC & Programmatic

Sofia Marchetti

Analytics Lead