TikTok

TikTok Ads

Native-first at TikTok speed.

A second paid channel beside Meta at similar unit economics.

TikTok punishes polished ads and rewards UGC. We run a creator network for raw-feeling content, repurpose organic posts into Spark Ads, and protect CPA with automated rules that pause on spike, scale on D3 retention, and refresh on fatigue. For most apps, TikTok becomes a second paid channel at similar unit economics to Meta — without cannibalising it.

What we do

15–20 UGC-style concepts per month
Spark Ads from organic creator content
Automated rules to protect CPA as you scale

What we drive

Honest ranges from the engagements we run today.

Spark Ad share of paid spend

30–50% by month 3

Creator throughput

15–20 fresh UGC concepts/mo

Cross-channel cannibalisation

Held below 10%

Recent results

Health & Fitness

+31% of paid installs

Zen Lift

Read full case

From the desk

“If your Meta creative works on TikTok, you're not really running TikTok. The format demands a different writer's room — and we built one.”

Jasmine Wu

Head of Paid Social

Run this channel with a senior strategist.

Thirty-minute call to audit your current stack and forecast scale.

Book a call