All services

UAC

Google App Campaigns (UAC)

Scale on Android — and iOS.

2–5× install scale at a target ROAS.

UAC is the heaviest-leverage channel on Android once it's set up correctly — and the most punishing when it isn't. We wire tROAS or tCPA to your MMP post-backs (Adjust, AppsFlyer, Singular), build asset groups around audience cohorts not random creative buckets, and refresh creative every 10–14 days to keep the model exploring. Once stable, UAC will absorb spend up to 3–5× current volume at flat unit economics.

What we do

  • tROAS + tCPA bidding wired to your MMP events
  • Creative rotation every 10–14 days
  • Feed-driven asset groups for e-commerce + fintech

What we drive

Honest ranges from the engagements we run today.

Install scale at flat CPA

2–5× within 60 days

tROAS hit-rate (>1.0)

85% of campaigns by week 3

Creative-to-spend ratio

1 winner per 8 tested concepts

Recent results

Health & Fitness

4.6× install volume

Zen Lift

Read full case

From the desk

“UAC's algorithm rewards two things: clean MMP wiring, and creative diversity. Get those right and the channel scales itself.”

Daniil Petrov

Head of UAC & Programmatic

Run this channel with a senior strategist.

Thirty-minute call to audit your current stack and forecast scale.

Book a call