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DSP

Programmatic / DSP

Scale beyond walled gardens.

Incremental installs at your blended target CPI.

Programmatic is where mature UA budgets find incremental reach — but only if you instrument it properly. We test Liftoff, Moloco, AppLovin and Mintegral against control cohorts, run weekly incrementality checks, and enforce an MMP-side anti-fraud layer on every spend source. The point isn't to bolt on a fifth channel; it's to find scale that's genuinely additive to walled-garden spend.

What we do

  • Incremental reach on Liftoff, Moloco, AppLovin, Mintegral
  • Weekly incrementality checks
  • MMP anti-fraud layer enforced on every spend source

What we drive

Honest ranges from the engagements we run today.

Incremental install lift (vs holdout)

8–18% on top of paid base

Fraud rate

Held below 1% via MMP rules

Vendor consolidation

From 4–6 sources to 2–3 winners

From the desk

“DSP scale only matters if it's incremental. We run the holdout tests most agencies skip — and walk away from spend that doesn't lift the topline.”

Daniil Petrov

Head of UAC & Programmatic

Run this channel with a senior strategist.

Thirty-minute call to audit your current stack and forecast scale.

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